seo
Google AdWord
Friday, April 30th, 2010 | Advertising, Promotion, Tips | No Comments
Wow, Google sent me a letter yesterday through a registered post. At first glance, I though it had something to do with my AdSense. They are giving away RM150 for me to start my campaign. Little do they know that I am already running a campaign under a different username.
From my experience, RM150 can be used within a week or two, easily. Their marketing strategy is that all users have to register with a Credit Card, and once the RM150 finishes, it will automatically charge your credit card straight away. You can opt to stop for the advertisements by pausing the ads. Currently I’ve allocation RM400 per month for google ads under my other company, namely PrintingStudio.com.my. It is generating alot of traffic to my website, but not enough to break even every month. Google AdWord is not something that I would use for a very long period as it is quite costly. You should use it probably for a new launch of your products.
Rather than using Google AdWord consistently, you should consider SEO (Search Engine Optimization) where your ranking on google can increase to the first page. We are also experts in this field and have been doing so for a few years now. I always challenge my clients, if you found my website through Google, I can get others to find your website on google too. Below are the brochures and letter that I received from google.com.
Google Adword Letter
Google Adword Brohure
Google Adword Brochure
Search Engine Optimization for Webmasters
Friday, June 19th, 2009 | Information Technology, Tips, Website | No Comments
A quick tip write up for Webmasters who want to do Search Engine Optimisation (SEO). I’ve been in the search engine optimization industry for quite sometime. My passion for it started in 2003 when I tried getting www.webthris.com to be listed on top of search engines, namely www.google.com and www.yahoo.com, with certain selected keywords.
There are alot of website out there who teach in detail how the SEO process is conducted, you may search for them as well. I can teach the basics here, but frankly, Search Engine Optimisation is a long process and must be continuously done.
Search Engine Optimization (SEO Tips)
1) TItle Tags and Meta Tags
The first thing that Google bot or robot reads (these are sort of scripts that are created to read your website) are the title and meta tags that exist on your website. Do check your source code the the <tlte> and <meta> tags. Both of these must contain the specific keyword that you are interested in.
Meta tags must be included in terms of the keywords, and description and must always be different on each page of your website. You may use Google Webmaster to monitor as well as check for any meta tag mistake.
2) Headings
Next is to make sure the usage of Heading tags <H>. This is important because google and yahoo bots tend to give extra points for them. Use Heading tags for your keywords.
3) Content
To be successfully listed on the top rankings in the search engines, the words on your web pages should never be an afterthougth but a major investment in your search engine optimization campaign.
A well optimised title and a good heading certainly will boost search engine ranking but it will turn ineffective unless the page also contains some keyword-rich body text. Content is what the search engine really want to index. If logistics allowed them they would look at nothing else on a page except content. Adequate description content allows search engine spiders to extract obvious targeted keywords and phrases. Below are the key component areas for each page on the site where we need to include target ket phrase in proper proportion.
- TITLE and META-description tags.
- Headings.
- First paragraph of textual content within the body of the main page of the site.
- Hyperlinked keywords and the TITLE tag of the respective target page.
- alt-text for images.
4) Hyperlink Optimization
Search engine spiders or bots consider hyperlinks as one of the important elements while indexing a web site. You should divide the pages properly and use hyperlinks to link to them. The TITLE attribute should also be used. The content placed within the TITLE attribute will be presented to the end user as a small description window when they place their cursor over the hyperlink. A good technique for search engine to index your web site.
5) Alt-text for images
If you’re using Images on your website, make sure that they are not too huge in size so that it will load fast. Website that take a long time to load will discourage search engine spiders and also readers. The alt-text is the text that hides behind the images and since the search engine spiders are not able to “see” any information that is held within an image, the alt-text provides a way for the search engines to tell what each image on the site signify.
6) Link Popularity
All major crawler-based search engine (such as google) uses link analysis as part of their ranking algotirhm. It is because it’s very difficult for everyone to “fake” good links and spam search engines by manipulating the keywords and content on their web pages.
Back linking is the most important factor for a better ranking on Google and many other search engines. Your link popularity rating is a combination of the following:
- The number of sites linking to you.
- The words that are used to describe your site in the links.
- The relevance of those sites as they relate to your subject matter.
- The link popularity of the sites that link to you.
- The search engine rankings of the sites that link to you.
7) Website Architecture and Link Structure Analysis
To allow the search engines to easily get around your web site and index every page, you should ideally have a text based navigation structure. Drop down menus, image maps, and frameset menus are difficult and in some cases impossible for the search engine spiders to follow.
Below are a list that you’ll need to consider to make your website userfriendly to search engines:
- You must use hyperlinks menus (text based) and not only image, flash and javascript menu. This will decrease page load time as well as increase optimisation for search engines.
- Include a site map to your users that point to the important part of your web page.
- If you’re targetting a certain region for your website to be recognised in search engines, it is a good idea to include your city, state and phone details at the top of all pages as readable text.
- The files or pages in your server, should be closer to the root file as possible. For example, a file at www.webthris.com/something.htm, would get better ranking than a files located at www.webthris.com/here/something.htm.
- Never use a Javascript menu, javascript will chase away the search engine crawlers.
Webmasters, do these changes to your website immediately and you’ll see changes in the ranking. It could take anywhere from a day to 3 months for you to see some changes. Do select your favourable keywords and monitor them manually, or you could use online softwares such as Google Analysis or Google Webmaster to help you keep track of these keywords.
Happy SEO-ing.
What is search engine optimization?
Monday, December 15th, 2008 | Information Technology, Tips, Website | 1 Comment
Search Engine Optimisation (SEO) is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines. Optimizing your website enables it to rank higher on major search engines. Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website. Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines.
Initial Consultation & Keywords
Our technical staff begins by checking the current status of your website to ensure that the optimization process will not be encumbered by any unforeseen problems. One of our staff optimizers will then use manual searches and custom research software to gather data and create a list of the most trafficked and targeted keywords in your industry. Your optimizer will consult with you to choose the best keywords for your optimization.
Content Creation
After a list of keywords has been finalized for your website, it is passed along to our content writers. Using their training and experience, our writers will create original, unique content or revise your current site copy. Keywords will be placed in accordance with proper SEO densities while maintaining a professional copy style that is appropriate for site marketing and human readers, not just search engine “spiders.” Our writers will contact you before getting started on your content to ensure that the essence of your website is not compromised.
Website Redevelopment
Our optimization engineers will redevelop your website to seamlessly integrate the optimized content and effectively communicate your keywords to search engines. All aspects of the website – including its architecture, meta tags, alt tags, graphic text, internal link structure and subpages – will be modified to be spider friendly and to ethically meet the keyword relevancy requirements of the search engines’ algorithms. The staff of Submit Express is dedicated to maintaining the design integrity and essence of your website.
Link Development
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
• Targeted link buys
Submission
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AlltheWeb, Google, AOL, iWon, Netscape, MSN, Lycos, Teoma, Ask and DMOZ (Open Directory). In addition to these submissions, we add fee-based directories such as Yahoo Directory, LookSmart and several other quality directories which will add to your link popularity. Lastly, if your website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs.
Reporting
Before we start the optimization process, we will run a ranking report to determine where your website ranks with the various search engines. We will also send you the report so you can see the results. Once optimization is complete, we will run monthly reports to check on your website’s progress. You will be updated with these monthly ranking report results via e-mail. In addition to the monthly ranking reports, our staff will run weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines. To ensure your satisfaction, our technicians will periodically call you or email you just to check in. We also invite you to call our staff anytime with questions.
Frankly, if you managed to find our website, we can surely get other visitors to search for yours based on your allocated keywords.
For more details Click Here
- Thristhan (Webthris Creative Studio)
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