Webthris Blog

Business Cards That Work

Monday, August 18th, 2008 | Advertising, Design, Printing, Tips, Uncategorized | 2 Comments

Before we even create a website, before we even send out our brochures, what is the most vital device that keeps us in touch with our clients. The answer simply is, the namecard, also known as a business card. This is the most important tool that you’re going to ever create.

In this blog, based on my experience and expertise I’m going to explain to you what are the key points to consider when creating your very own namecard.

Use a logo
A logo is very important and this is the one that identifies your company. You can create your own logo or get a professional designer to do one for you. Your logo should symbolize the product or service that you are selling. For example, if you own a cafe, your logo should have a photo of a cup of coffee, photo of a fork n spoon and so on. You should keep the softcopy of your logo so that you can scale it to fit business cards, letterhead, brochures, and your website. Want to save on your logo creation? Try visiting LogoWorks.com, a very famous and cheap logo creation company on the internet.

Develop a one-line slogan
You should create a chatchy phrase for your company. Webthris Creative Studio carries the slogan “All Under One Roof” (We are considering to change this soon, maybe you can comment a slogan for us). The slogan should help your clients remember what you are selling and it should be on your namecard.

Include your website address and/or email address
Always give customers an option to know more about your company, this is where a website is vital. Have the link on your namecard, and always make sure that your website is complete, with contact details and so on. Visiting a website that says ”Under Construction” can be annoying. Some customers dont like to call a contact number just to get simple enquiry. This is where the email address comes in place. It allows customers to ask you anything, that some might be shy or reluctant to ask on the phone.

Make your card readable
Make sure that you use the correct font type and sizes. Using Italics may not be a good idea, and size 8 is a little too small. The average font size would be between 10 and 12 for details. Make sure that your logo is also viewable. Do not use too much red for fonts. Try to use your corporate color for your namecard. Remember, your business card is not just a work of art. It is also to clearly communicate what you do and how to reach you. If customers cannot read your information, you’ll lose sales.

Make your card stand out from the rest of the pack
Do something different that other namecard does not have (You can check my blog on “Cool and Elegant Namecard Design: Part 1” for samples). Make use of Spot UV, Matt Lamination, Curving Corners etc. Remember, your namecard is going to be on their desk with so many hundreds of others, make it stand out.

Have your business cards printed on good card-stock
Use good paper (Visit Webthris Namecard Details for a list of paper types and prices). Some materials are waterproof, some are thing and fit nicely in a wallet, so make sure you select what suits you best.

Print your own namecard if required
Offset printing of namecard would usually take 3-4 days and a digital print would take 1day. Some instant printing company may do it for you within hours. So plan your printing properly, and make sure that you have a good stock of namecard at hand. You’ll never know when you’ll need them. Print the namecard yourself, using your own printer if needed.

This are the list of simple but important issues when planning a namecard. Do make sure you consider them. Looking forward to your comments.

Other Links To Visit
Cool and Elegant Namecard Design: Part 1
Cool and Elegant Namecard Design: Part 2
Cool and Elegant Namecard Design: Part 3
Cool and Elegant Namecard Design: Part 4

- Thristhan

Tags: artwork, business card, Design, namecard, Printing